• Chinese tourists have traditionally been known as keen shoppers but recent research has found they are opting to spend more on food and entertainment.
  • The shift away from spending on luxury and other consumer goods and towards culture and experience-based retail has significant implications for the Asia Pacific retail sector, which has been transformed by Chinese tourism over the past decade.
  • This ViewPoint by CBRE Research explains the reasons behind Chinese tourists’ changing spending habits and identifies appropriate ways in which retail occupiers and landlords can respond so that they may continue to capture this key market demographic.
  • Potential strategies for retail occupiers and landlords include providing an authentic local experience; improving dining options; offering unique products; introducing click-and-collect services; and strengthening their presence at airports.