Until recently, store network growth has been characterised by ferocious expansion and speed-to-market by quickly replicating tried-and-tested shop formats and configurations.

 

While this approach brought about tremendous manufacturing, merchandising and operational efficiencies, it cannot satisfy increasingly sophisticated consumer demand for more bespoke and personalised products and experiences.

 

More retailers are therefore now aiming to create increasingly tailored store offerings and formats as they shift away from the one-size-fits-all approach of the past.