Future Cities

Measuring Market Momentum: Where is Population Growth Accelerating?

October 12, 2022 5 Minute Read

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Comparing population growth over recent five-year periods can shed light on “sticky” trends that are most likely to impact site selection and talent attraction strategies.

Labor and housing markets across the U.S. have undergone a shift fueled by pandemic-driven remote work and aging millennials’ changing lifestyle priorities. Significant efforts have aimed to track, forecast and explain these changes. But as the pandemic recedes and remote workers return to the office, it is unclear which recent migration patterns will endure. Focusing only on annual population growth since 2020 obscures long-term trends and subtle changes that may uncover unexpected opportunities in certain markets.

This Report compares population growth between two five-year periods, 2010-2015 and 2016-2021, measuring shifts across counties. The results emphasize the acceleration or slowing of growth, highlighting markets that have gained the most momentum, not necessarily those that have grown the most overall.

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